Purpose centred design, start with why.

Powerful design resonance is achieved through aligning Purpose, Identity and Brand Touchpoints.

Clearly defined and articulated Purpose and Values sit at the centre of an organisations Brand. These are represented through an organisations identity. The way the organisation interacts with the world is through its range of Touchpoints, all of which are informed by Purpose and Identity.

Purpose, identity and brand touchpoints

Purpose, identity and brand touchpoints

People don’t buy WHAT you do, they buy WHY you do it.

Aligning purpose and values gives organisations the best possible chance to communicate their passion for what they do. Whether this is a product, a service or an experience, target audiences will be ready to engage and understand your offer more clearly if the organisation is clear about who their offer is for and why they believe it is the best in the field.

We offer Strategy and Change consultancy and masterclasses to help multi-disciplinary leadership teams define and articulate their authentic brand purpose and values. This gives organisations a north star that helps stakeholders understand the organisation and inform guidance in decision-making and behaviour.

The purpose centred design model

The purpose centred design model

Reading list

Here’s a list of inspirational and helpful books that I would recommend to colleagues, students and friends who are involved in design, branding, preparing presentations or working in an organisation preparing for change.