Victorinox, famous for the iconic Swiss Army Knife are launching a major Flagship store in London's West End. The shop will primarily sell the apparel range, along with watches, travel gear, cooking knives, perfume and naturally the famous knives and multi tools. The shop includes special touch points where the products point of difference are celebrated. The central feature of the store is a huge glass case of Swiss Army knives,10m high running through the stairwell.

VICTORINOX FLAGSHIP STORE New Bond Street London 2008 Designed for RetailPartners AG 

Designed for the headline sponsor of the world’s largest and most important Art fair, Art Basel.
The VIP  lounge has been designed as a refined and elegant space for the banks most valued guests to relax, enjoy a meal or some drinks at the bar and maybe discuss their future financial plans.

Designed for Andreas Messerli AG. 

Pilatus Aircraft launched their first ever jet aircraft at EBACE 2012. The creation of the stand was inspired by a visit to the Pilatus factory close in Stans. The laminate elements of the new assembly building were used as a visual reference in the stand design. A dramatic canopy in the form of a wave framed the aircraft on the stand, giving the aircarft the sense of being rolled out of a hanger and into the world. 

Stand for the launch of Pilatus PC 24 Design for EBACE, Geneva
Designed for Andreas Messerli AG. 

Alfred Muller, a property development company based in Zug, central Switzerland had evolved a new CI with Hotz Identity. We took the graphical elements of the identity and developed the design into a 3D collection of ele- ments. The differnt elements could be configured together to make the ele- ments of the stand. 

Zugger Messe and various other region- al exhibitions
Designed for Andreas Messerli AG. 

Stand alone Event Kit for smaller venues and gatherings for a Swiss financial company. The design creates an intimate environment where advisors and clients can become closer.

Designed for Andreas Messerli AG. 

The Nespresso Stand at the IFA con- sumer electronic show in Berlin is borth a B2B and a B2C environment. In the piazza at the front of the stand the public are invited to make a Nespresso coffee using one of the machines. While within the double height structure the B2C facilities such as lounge and meet- ing rooms are housed. 

Nespresso at IFA, Berlin
Designed for Andreas Messerli AG. 

The design for the Qatar World Cup Bid 2022 had as its inspiration the swoosh of Pentagons that made up part of the brand identity. The bold and dynamic structure was placed onto a floor print- ed with a traditional mosaic design, representing the traditional values underpinning Qatari life. In addition to the eye catching structure a special touch screen table and multi screen video was developed as part of the communication package. 

Soccerex, South Africa 2009

Designed for Andreas Messerli AG. 

Design for the entire international Telecom Union 2011 show floor. Areas designed include the reception areas, the circulation system, the meeting areas and the show layout. Implemetation of the Brand identity and look into a coherent three dimen- sional environment. 

ITU World telecom, Geneva 2011

Designed for Andreas Messerli AG. 

The design for the Mammut stand focused on the key graphics showing the mountain landscapes, usually with climbers wearing Mammut products in the iconic Mammut red. These key visu- al elements were enlarged as big as the stand regulations would allow to create the visual context for the brand. Black was the used as the background colour with the products which were very colourful being picked out by lighting, thus creating a vibrant display. Key branding was delivered by over- sized 3D cut out lettering and the subtle use of black matt on black gloss logo printing. 

Mummut 2010
Design for ISPO and Outdoor Exhibitions

Designed for Andreas Messerli AG. 

Georg Jensen, the Danish luxury goods manufacturer wanted to create a pow- erful yet simple statement to mark their return to Baselworld after a num- ber of years not exhibiting. We worked a solution that used back lit printed glass to create a minimal environment in which to display their watches and jewellery. The private meeting room space featured a large 3 x 5m inkjet image onto glass. For the additional elements we choose to use a concrete effect to create an urban feel to the stand. 

Baselworld Watch Fair 2007

Designed for Andreas Messerli AG. 

Established and Sons are a London based design and Manufacturing com- pany who have created in a short time a powerful identity closely connected to a specific graphic style. We choose to build an architecture from cardboard boxes, with each box individually print- ed using our flat bed print technology. This was a low cost solution to give identity to the space as well as to cre- ate "rooms" for furniture to exhibited in their key show in Milan. 

Milan Furniture Fair 2007

Designed for Andreas Messerli AG. 

Our aim with this project was to create a neutral architectural canvas which would act as a platform for the many richly contrasting design languages and exciting use of colour, form and scale that have become the hallmark of the Established & Sons brand.

Working within the Pelota hall in Milan we essentially created a house within a house, albeit on a large scale. The structure, which is 25m long, 6m high, 10m deep, open-plan, semi-transpar- ent is of a breathtaking scale but in complete sympathy with the propor- tions of the building that contains it. The project is entitled 4, because of its cubic design and also in recognition of the company’s fourth consecutive year in Milan.

As always we sought to reduce the visual noise of the structure in order to focus on the real stars of the project, the furniture. We worked with a stan- dard Andreas Messerli double deck steel structure, reduced to the bare elements and painted in dark grey. All flooring, walling and ceiling elements are from white panels. This created a clear and concisely articulated lan- guage of two elements, the grey struc- ture and the white panels. 

Milan Furniture Fair 2008

Designed for Andreas Messerli AG. 

Established & Sons 2009 Installation was inspired by the irregular architec- ture of a favela, creating a labyrinth of spaces to explore. The material used with 30 mm American Tulip Wood The total amount was around 2000 QM. This was screwed to triangular supporting frames. The inclined walls were a logi- cal approach to solving the problem of only having structure on one side. The wood was fixed on site with reference to a scale model. 

Milan Furniture Fair 2009
Designed for Andreas Messerli AG.

Designed with with Seb Wrong and Alan Dempsey. 

Established & Sons 2010 Installation was inspired by the idea of creating a terrace of long plinths onto which sit the products. This made reference to the idea of a production line belt pro- ducing very different items of furni- ture. The complete collection of furni- ture could easily be seen in a single panorama so it worked as a clear index to Established & Sons work 

Milan Furniture Fair 2010

Designed for Andreas Messerli AG. Designed with with Seb Wrong and Alasdhair Willis 

FIFA, 100 years birthday event. Held to coincide with the World Player of the year event. The theme was celebration and we cross projected within a 50 m diameter tent an image in the round which explored celebration across global cultures. At intervals the projec- tion screens lifted to reveal small stages that contained acts from the Chinese state circus with the evenings finale being a concert. 

Zurich 2004
Designed for Andreas Messerli AG 

This project transforms the very strong MINI identity from 2D into 3D. The graphical elements that work so well suddenly become 3D, the colourful frames, the black background and the MINI logotype. As with all MINI commu- nication the tone was hip, cool and fun. 

Geneva Motorshow 2003

Designed for Interbrand, Zurich 

This project transforms the very strong MINI identity from 2D into 3D. The graphical elements that work so well suddenly become 3D, the colourful frames, the black background and the MINI logotype. As with all MINI commu- nication the tone was hip, cool and fun. 

Geneva Motorshow 2003

Designed for Interbrand, Zurich 

Frankfurt has mainland Europe's biggest airport and so we choose to set Opel's commercial vehicle exhibition within an airport themed environment. The star product emerged from a giant 35 m long transport aircraft, the vehi- cle colour range was shown on a bag- gage carousel and the info desks became check in desks. There was a control tower and windsocks to check the wind direction! 

Frankfurt 2001
Designed for Bellprat, Zurich 

The Theme of this project for a hydro electric company was transformation. The ER transform water tumbling down a mountain into electricity. We choose to develop a scheme which showed the three stages of this process, firstly Water, secondly Transformation, and thirdly the product, electricity, in use. To do this we needed to create three spaces within a structure. 

We choose to use Copper as the cladding material for the structure because it has a well known surface transformation quality, from shinny copper to green and secondly because of its wide spread use in conducting electricity. 

The three stages of the visitor experi- ence are firstly the noise and sight of a real waterfall, one can feel the energy contained in a large amount of water cascading. Secondly the magic of trans- formation, an actor performs the act of changing the form of energy from mov- ing water into electricity. Thirdly a musician plays an organ that controls a huge selection of everyday house hold object. Spencer Tunick used the Pavilion as the backgroud for one his "naked installation photos".

Swiss Expo 2002
Designed for Bellprat Associates 

The Opel Astra Press launch in Austria took place in a Spa hotel complex. Therefore given the water theme we choose to develop the design using the flow of water (shaped steel elements) and stones washed and shaped by water (thick shaped ply wood ele- ments). These two materials formed the basis for all the individual exhibits. 

International Press Launch
Bad Blaumau, Austria February 1998

Designed for HP:ICM 

Most drivers of Mercedes Actros trucks are also the owners so for this launch exhibition we wanted communicate as many benefits for the driver / owner as possible. The centre piece was a live link up to a test track that enabled a TV presenter to communicate directly with a truck driver on a test track, live TV done this way is a fantastic hit. Other exhibits included a safety film and hot and cold containers which contained the test components from extreme cli- mate testing. 

Hanover 1996
Designed for Atelier Markgraph 

Krupp, the major German Steel pro- duce has several different values they would like to show, and so we choose to represent literally spheres of activity. Special steels, automotive steels, logis- tics were all given their own spheres. The skin of the spheres was made from specially shaped plexi glass sheets. 

German Industrial Fair, Hanover 1994

Designed for Park Avenue Productions 

BMW motorbike exhibit developed around the theme mobility is life. Mobility was looked at in the human (sports) world, the animal world, the world of transportation and finally the world of BMW motorbikes. A rich pallet of materials are mounted on to shaped glass sheets. 

FMA-International Motorbike Exhibition Cologne 1994
Designed for Park Avenue Productions 

Mercedes Benz at the Frankfurt Motorshow. The concept for this major show was to position the cars around three themed stages that had presenta- tions throughout the day. The C class was positioned within an urban envi- ronment, there was a science based stage and also a stage which featured the E and S class luxury range of cars. 

Frankfurt 1993
Designed for Atelier Markgraph